Hamley's on Regent Street, London is, in my ten year old daughter's eyes "the best toy shop in the world".
We were booked in for a V.I.P. tour at 11.00 am around the famous toy store Hamleys as part of our London family break organised by Hilton Metropole London Hotel. We actually walked from the family hotel on Edgeware Road to Hamleys in Regent Street but I would advise if you have little ones who don't like walking to catch a bus or the underground as it took us 40 minutes.
The entrance to Hamleys was a hive of activity and excitement with entertainers displaying their wares and swarms of kids already tugging on parent's shirt tails in eager anticipation of a new purchase.
Our tour of this five-floor toy store on Regent Street took over an hour to complete and was jam packed full of fun, magic and exciting toy demonstrations by staff members. My children had badges designed for them, unique gel balloons made, fingernails painted, glittery hand tattoos, competed in scaletrix races, watched helicopter flying displays, magic boomerang aeroplanes and was enthralled by the unique properties of magic pens.
At the end of the tour we gave the kids a choice of what they would like to buy as a treat and I think they had seen so much it was a tough decision. Alfie (3yr) came away with a wooden Hiro from Thomas the tank engine and a dinosaur sticker book. Hannah (7yr) decided she couldn't live without Jedwards biography (which I am now ploughing through with her a chapter a night - gripping stuff!) and some animal shaped elastic bands. Emily (10yrs) could not be convinced that carrying a rather large candy grabber around the Science Museum was not a good idea with a "build-a-bear" London Rocks t-shirt for her favourite cuddly toy. Magic pens and a magic drawing board topped off all our purchases and a rather expensive trip to the shop.
The cafe was closed on the top floor and I don't know if this is a permanent or temporary arrangement. We also took a sneaky peak at the Penthouse Party Room. Tucked away from the crowds and themed to the party girls/ boys choice this is a private room where you can celebrate your special occasion at the worlds finest toy store. For those lucky Prince and Princesses where money is no object you can even book The Hamleys Sleepover - for an unforgettable, once in a lifetime experience. You and your friends have the entire toy store to yourself ... all night long! It's like a dream come true!
The kids had a ball and were really grateful for their newly acquired purchases but we ready for a fuel stop before we ventured on to the Science Museum. Luckily we were really close to our favorite child friendly restaurant in London. Tibits located off the main drag of Regents Street and a short hop away from Piccadilly Circus in Regent Street Food Quarter. It always is an absolute pleasure to dine at tibits and even a relaxing environment with kids in tow!