Disney and the athenaeum hotel, recently recognised as the Best UK Family Hotel*, have teamed-up to open the first Winnie the Pooh playroom. Packed with loads of toys, musical instruments, LEGO DUPLO, colouring sets and games all featuring the beloved bear and his friends, the Hundred Acre Wood setting playroom opened yesterday (July 10th) for the summer.
The playroom is sure to be a hit with the more than 1,000 children who visit the hotel each summer, giving parents a welcome break to enjoy a meal or spa treatment, as the hotel’s nanny keeps a watchful eye over the kids in the playroom. However parents may not want to miss out on the complimentary honey-flavoured ‘High Tea’, made using Regent’s Park bees’ honey, which will behosted by the kids’ concierge in the playroom every weekend.
“This is the first time we’ve worked with a hotel here in the UK to create a magical Disney experience. We hope the Winnie the Pooh playroom will add a touch of Disney magic for families holidaying in London over the summer and staying at the hotel. The playroom, which has been created as a delightful Hundred Acre Wood setting, has a huge amount of fun Winnie the Pooh toys which will be sure to keep the kids entertained for hours on end,” commented a Andrea Tartaglia, vice president, franchise marketing, Europe for The Walt Disney Company.
“We’re really passionate about offering families a unique experience which makes their stay all the more fun and relaxing – and who better to work with than Disney to help us achieve this. The Winnie the Pooh playroom looks amazing and we can’t wait to delight families who stay at our hotel with the magic of Disney,” commented Serena Zandegu, kid’s concierge for the athenaeum.
Beyond the playroom, the athenaeum will have more Winnie the Pooh inspired goodies for guests including a Honey-Tea Family Picnic Hamper’ which is filled to the brim with delicious food as well as Winnie the Pooh toys. The hamper can be enjoyed in one of the many neighbouring Royal Parks which surround the hotel.Furthermore, families who choose to stay in of the athenaeum’s newly refurbished apartments will find Winnie the Pooh and his friends around every corner – including fun bath and bedtime products, helping to make families’ stay fun and special.
About the Athenaeum
*The athenaeum hotel was awarded the title of ‘Best Family Hotel’ (UK) in the 2011 Junior Magazine Design Awards. This prestigious award from the world’s finest parenting magazine confirms the hotel’s position as the leading family-friendly hotel in the capital.
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